PROJECT IDENTITY, PRINT DESIGN, DESIGN SYSTEM
MAPC: Net Zero Playbook
A strategic collection of “plays” that helps each community take action to reduce community-wide greenhouse gas emissions to net zero by 2050. Each play (section) should be able to stand on its own but can also flow into the larger guide. As the Lead Designer, I worked with MAPC’s Clean Energy department to develop a brand identity around Net Zero Planning, assisted in marketing materials, and implementing designs.
Sections: Framework for Action | Framework for Equity | Zero Mobility