Blaze Brand Roll Out
Role: Design Lead
Partners: Brand
Stakeholders: Sales
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Blaze (founded in 2012) is an outdoor kitchen and appliance company. In 2024, the team developed a new narrative and worked with a designer to refine the logomark and brand guidelines.
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Implement and build out supporting materials and update assets to reflect the new brand across all media.
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While this work is ongoing as the company roadmaps for 2025, the following media is needed for the brand rollout.
Blaze Look Book
Blaze Point of Sale Materials
Blaze Amazon Storefront Refresh
Work with UX team to update font stack and logo on blazegrills.com
Blaze Look Book
Created Blaze Look Book to distribute at events, tradeshows, and stores.
Objective:
Integrate the new brand–tell the brand story and showcase Blaze’s line of premium grills, outdoor kitchen, and outdoor kitchen components.
Serve as a tool for interested parties to know more about the brand.
Blaze Point of Sale: Pop & Lock Display
Created a Pop & Lock physical display for Blaze dealers and distributors to add to their stores.
Objectives:
Stand out from the competition at a retail level and attract customers’ attention.
Integrate the new brand —tell the brand story and highlight points of differentiation.
Provide a backdrop that will promote new product innovation
Serve as a tool for the dealer to help provide the customer with the most up to date and accurate information.
Blaze Amazon Storefront
Updated and redesigned Blaze’s Amazon Storefront and A+ enhanced product content with Blaze’s hero SKUs.
Objectives:
Increase CVR for key Blaze skus on marketplaces with A+ product content
Reduce inconsistencies across Blaze skus and improve product listings along with overall brand shopping experience
Roll out new brand on Amazon
Blazegrills.com Homepage Update
Worked closely with UX team to update Blaze’s homepage. Implement type hierarchy system and provided direction for imagery and assets.